Just Matt.
As the Global Sr Creative Director at Dickies, a VF Company, I lead a talented and diverse team of creatives to deliver world-class physical and digital retail experiences, influencer and brand ambassador programs, product storytelling, brand marketing strategy and campaigns, and innovative brand experiences. With over 20 years of experience in the retail marketing industry, I have worked with global brands such as Nike, Jordan, Backcountry, and Limitless Creative Co., creating impactful and engaging content across all channels and platforms.
I have an entrepreneurial spirit, a natural ability to create amazing experiences, and a wildly curious and creative imagination. I recognize and demand diversity of talent, never settle for less than the best, have a meticulous attention to detail, and revel in hard work. I am a proven team leader that sets high expectations for my teams and higher expectations for myself. I believe greatness is a choice, and I strive to inspire and empower others to achieve it.