Backcountry Selected Works | 2021
– Creative Director @ Backcountry & Competitive Cyclist –
A selection of special projects, events, activations, and business initiatives – I led the cross-functional team from concept to reality.
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Gearhead Program
Backcountry’s outdoor experts, gear enthusiasts, and customer service team. Our Gearheads are available via phone or on chat to help you place or change orders, find your perfect ski jacket, and get the pro tips you need to send it. Shop their personal picks on our site by looking for the green flag on products.
https://www.backcountry.com/sc/backcountry-gearheads?fl=true&tabNav=0&gps=0-0-0
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Redbull Rampage
For 20 years, Red Bull Rampage has represented the pinnacle of the freeride mountain biking scene, showcasing some of the most breathtaking jumps and tricks in action sports. While we’ve been following closely since the competition’s inception in 2001, this was our first year as a sponsor. We sent a crew of Gearheads to Virgin, UT to spread the stoke among spectators and athletes alike, all there to seek it, find it, and, of course—send it.
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Pro Rider Eliot Jackson Reflects On Rampage
My work with Grow Cycling Foundation sparked an amazing partnership with Backcountry as a Trailbreaker, which has led to some very fulfilling, cool, and unique experiences. This year, Backcountry was one of the sponsors of Rampage and they invited me to be a part of their first year at the event! In so many ways, Rampage is mountain biking’s premier event. It’s watched by millions of people all over the world and is a combination of almost every discipline mountain biking has to offer. Many of the riders base their entire year, and sometimes careers, on the one-day event.
https://www.backcountry.com/explore/a-totally-new-form-of-riding?LOCATION_ID=Flyout_10
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25 Years of Send
When your story begins with an Olympic ski jumper, a ski bum, an avy beacon, and a garage, sending it isn’t just something you do, it’s who you are. That’s how the Goat got its start, and the day that beacon was sold, we became the very first online outdoor retailer. Meet our original Gearheads, see the garage where it all started, and find out how we’ll help you keep sending it for another 25.
“Like many of you, I’ve seen mountain goats in the craziest places and it generally takes an adventurous spirit to find yourself in the company of one.” —Jim Holland, Backcountry Co-Founder
https://www.backcountry.com/sc/25-years-past-25-years-to-come?INT_ID=IB28080&LOCATION_ID=Flyout_8
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Expedition Perks
Earn rewards every time you shop for gear—Expedition Perks is HERE! We created our new loyalty program as a way to say “thank you” for gearing up with us. It’s free to join and you’ll earn points every time you shop—get enough points and turn them into rewards on future purchases! You’ll also enjoy an exclusive birthday discount, plus members-only gear and elevated Gearhead service as you climb up the tiers.
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Toby Miller Joins the Herd
Toby Miller (@tobymiller), freestyle phenom & pro snowboarder, joined the Herd as a Backcountry athlete. Toby is riding a custom Backcountry LTE Toby Miller Pro Model snowboard. "It's honestly a dream come true to be working with Backcountry and to have something that I was a part of designing."
https://www.backcountry.com/sc/toby-miller?INT_ID=IB28280&LOCATION_ID=Home_Storyboard_4
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WHITESPACE by Shaun White
Established in 2021, WHITESPACE by Shaun White brought us snowboard gear like only a decorated Olympian could design. Shaun teamed up with us to develop winter kits, snowboards, and goggles designed with the expertise you can only get from being the most decorated snowboarder in the world. Get the kits, boards, goggles & apparel exclusively at Backcountry. “My intent is to make gear you can blend into your everyday life.”
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Natural Selection Tour
It takes more than backcountry expertise to be a rider or crew member for an event of this kind—it also takes the right gear. Backcountry designs gear for anyone seeking passionate experiences in the outdoors. Whether you’re out for adrenaline, seeking serenity, or something in between, your gear should deliver comfort and performance wherever you take it. The Natural Selection Tour crew will all be repping the Cardiac Kit to keep them warm and dry from first drop to crowning the top snowboarders. Backcountry sponsored athlete Nils Mindnich will also be charging his lines at Natural Selection Tour in a kit Built by Backcountry.
https://www.backcountry.com/sc/natural-selection-tour?tabNav=1
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Competitive Cyclist x L39ION of Los Angeles
Uniting For Change. At Competitive Cyclist, two passions wake us up in the morning: Riding our bikes and helping new riders get into the two-wheeled lifestyle. That’s why we’re beyond excited to partner with L39ION of Los Angeles. The lionhearted racing team is changing the very core of cycling culture, and shares our passions for riding and evolving the cycling community.