Nike LeBron 11 Launch | Miami, FL 2013

This project was created as the global launch point for the LeBron 11. The experience encapsulated storytelling across LeBron’s career, full-court basketball court, game viewing, product creation/customization experiences and a retail shop - all on the top of the iconic 1111 parking structure on Lincoln Road in South Beach. I led the team that created and executed the concept.

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