Jordan First To Fly | Las Vegas, NV 2016
– Retail Brand Marketing Director @ Jordan, North America –

This project was created as a multi-day pop-up to launch the Air Jordan XXXI. The concept put consumers into Michael’s shoes and enabled them to fly through a variety of digitally enabled experiences. I led the team that created the event, which included a product creation and customization experience, barber shop, restaurant, retail store, and live entertainment.