Jordan Flight Tour | Greater China 2012
– Retail Brand Marketing Director @ Nike, Greater China –

The tour was created as a series of events and experiences across 4 cities (Chengdu, Hangzhou, Beijing & Hong Kong) and attracted over 12K+ consumers to physical experiences. 400+ PR hits across TV, print and digital. 3M+ impressions of live digital broadcasts. 1 million+ online impressions. Jordan Weibo generated 16K+ retweets and comments. I was a senior member of the marketing team that brought the tour to life.