Jordan Flu Game Pop-Up at FICE Gallery | Salt Lake City, UT 2016
– Retail Brand Marketing Director @ Jordan, North America –

The “Flu Game” is one of the most iconic stories of Michael Jordan’s career and basketball history. This project celebrated that moment, in the very city where it took place. The concept housed product creation and customization experiences, a retail store, pizza shop, large format video gameplay, and was capped off by game viewing of the ‘97 NBA Finals, Game 5. I led the creative team that designed and executed the overall experience.