Jordan x NBA All-Star Weekend | New York, New York 2015
– Retail Brand Marketing Director @ Jordan, North America –

This project was created to launch Jordan Brand products and experiences across two pop-up’s (166 Flatbush Avenue in Brooklyn & the Pennsylvania Hotel in Midtown), over NBA All-Star Weekend. I led the cross-functional creative team in bringing the experiences to life. We brought the marketing campaign of We Are Jordan to life with an innovative retail concept, Flatbush Radio, and ground-breaking interactive physical and digital basketball experiences in The Last Shot and Hall of Greatness.