Jumpman Flagship Launch at 32 S State Street | Chicago, IL 2015
– Retail Brand Marketing Director @ Jordan, North America –
This project kicked off the full redesign of Jordan Brand’s retail portfolio and created the first Jumpman Flagship. It is complete with a full-court basketball court, training facility, product creation/customization design studio, full-service retail shop, rotating artwork from local and globally known artists, and multiple archival pieces from Michael’s career. I led the cross-functional team from concept to reality.
