Nike Basketball x Kevin Durant Tour | Greater China 2012
– Retail Brand Marketing Director @ Nike, Greater China –

The tour was created as a series of events and experiences across 4 cities (Guangzhou, Wuhan, Tianjin & Beijing) and attracted 22k+ consumers to physical experiences. 445+ PR hits across TV, print and digital. 280K+ viewers tuned in to live digital broadcasts. 25M+ online impressions. Nike Basketball Weibo generated 20K+ retweets and comments. I was a senior member of the marketing team that brought the tour to life.