Nike Basketball x Kobe Bryant Tour | Greater China 2012
– Retail Brand Marketing Director @ Nike, Greater China –

The tour was created as a series of events and experiences across 3 cities (Shenyang, Changsha and Nanjing) and attracted over 16K+ consumers to physical experiences. 413+ PR hits across TV, print and digital. 1M+ viewers tuned in to live digital broadcasts. 7M+ online impressions. Nike Basketball Weibo generated 26K+ retweets and 500K+ views of daily tour posts. I was a senior member of the marketing team that brought the tour to life.

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