Nike Basketball x LeBron James Tour | Greater China 2012
– Retail Brand Marketing Director @ Nike, Greater China –

The tour was created as a series of events and experiences across 4 cities (Shanghai, Chengdu, Xian & Taipei) and attracted 40k+ consumers to physical experiences. 541+ PR hits across TV, print, and digital. Nearly 1 Million+ tuned in to live digital broadcasts. 49Million+ online impressions. Nike Basketball Weibo generated 23k+ retweets and comments. I was a senior member of the marketing team that brought the tour to life.