Nike x NBA All-Star Weekend | Houston, TX 2013
– Retail Brand Marketing Director @ Nike, North America –
This project was created as an experience to launch Nike Basketball’s All-Star product collection in a disruptive and innovative way. The concept took shape as “Area 72.” The experiences, products, athletes, and programming promptly shut down the Houston Galleria for three straight days. I led the cross-functional creative team from concept to reality.
