Nike Sneakers+ Pop-Up | New York City 2013
– Retail Brand Marketing Director @ Nike, North America –

This project created the first Nike Sneakers+ retail format. The concept was tucked behind roll-up doors on Canal Street in Lower Manhattan and housed the hottest Nike sneakers, tees and caps in addition to a hidden product creation/customization design studio, which was created to add relevance to inline product launches. I led the cross-functional team from concept to reality.