Nike World Basketball Festival Pop-Up | Chicago, IL 2014
– Retail Brand Marketing Director @ Nike, North America –

This pop-up served as the brand hub for athletes and consumers, located in Chicago’s West Loop. I led the creative team from concept design through execution. The shop was designed as a space within a space and housed Nike Basketball archival items, a product creation/customization experience, a mobile retail truck, and traditional brick & mortar retail.