Nike x NBA All-Star Weekend | Los Angeles, CA 2018
– Energy, Influencer & NBHD Brand Marketing Director @ Nike, North America –
This project was created to bring Nike athletes, collaborators and retailers together to launch products and experiences across the city during NBA All-Star Weekend. The project encapsulated events at Undefeated, KITH, Revolve, House of Hoops, Nike DTC, and the main experience hub in downtown LA. I led the cross-functional team from concept to reality.
