Nike x NBA All-Star Weekend | New Orleans, LA 2014
– Retail Brand Marketing Director @ Nike, North America –

This project was created to launch Nike product collections and experiences across NBA All-Star Weekend. I led the team that created three pop-up brand and consumer experiences centered around performance basketball, sportswear, and the culture of basketball. The designs supported brand storytelling, an in-house athlete speaker series, retail, and a product creation/customization studio.