Nike x New York Fashion Week | New York City 2017
– Energy, Influencer & NBHD Brand Marketing Director @ Nike, North America –

This project was created to cement Nike sneaker culture at the center of fashion’s biggest week, the 4-day event spanned Downtown, Midtown and Uptown. The concept encapsulated product launches and experiences at Commes des Garçons, KITH, NikeLab 21M, Bergdorf Goodman, and a pop-up in Harlem. I led the cross-functional team from concept to reality.