Nike x TDE | North America 2018
– President & Co-Founder @ Centerfield Creative –

This project was created to launch a collaborative product collection between Nike, Kendrick Lamar, and Top Dawg Entertainment. I led the creative team in designing and executing a series of traveling pop-up shops. The shops followed the TDE Championship Tour and traveled to six North American cities in 45 days.

https://www.billboard.com/music/rb-hip-hop/tde-championship-tour-los-angeles-pop-up-shop-8455757/