Nike x Virgil Abloh, “The Ten” Launch | Global 2017
– Energy, Influencer & NBHD Brand Marketing Director @ Nike, North America –

This project was created as the global launch point for “The Ten - Icons Reconstructed” collaboration, between Nike and Virgil Abloh. I led the creative concept, which began with Off Campus, an event in NYC, and featured an introduction of The Ten, speaker series, workshops, and a retail pop-up shop. Multiple events, experiences, and retail launches followed, all centered around culture and learning for the advancement of sport, design, and innovation.

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